Craneware’s Executive Leadership
Chief Executive Officer and member of PLC Board
Co-founder and Chief Executive Officer, Keith ensures Craneware’s values and strategic vision are applied consistently throughout the business to deliver superior performance.
After receiving a bachelor’s degree from Heriot-Watt University, Keith worked in international management, providing sales, marketing, and technical consulting services.
Since its launch in 1999, Craneware has been awarded numerous awards for international achievement, business growth strategy, and innovation under Keith’s leadership. In 2003, Keith was named “Emerging Entrepreneur of the Year 2003” and was a finalist in the 2004 “World Young Business Achiever Award”, winning the Award of Excellence in the Business Strategy category. He received the “U.K. Software & Technology Entrepreneur of the Year Award” from Ernst & Young in 2008 and was the Insider Elite “Young Business Leader of the Year” in 2009.
Keith is an active member of the Young Presidents Organisation (YPO), a syndicate member and Partner in Par Equity LLP, a board member of Code Clan, the Scottish Digital Skills Academy and the Scottish North American Business Council (SNABC). Keith is also proud Patron of the Princes Trust and a Trustee of the Polar Academy, both charitable organizations that work for the benefit of young people.
Chief Financial Officer and member of PLC Board
As Chief Financial Officer, Craig directs Craneware’s financial operations in both the United Kingdom and United States, drawing upon his significant experience in senior financial roles with private and public technology companies, including those with a multinational presence. His forward thinking and attention to compliance and financial analysis provide the foundation for sound strategic decisions.
Prior to Craneware, Craig was group director of finance and company secretary at Intec Telecom Systems plc. Earlier, he served as corporate development manager at London Bridge Software plc. During his time there, he also held the role of CFO for Phoenix International, a previously NASDAQ-traded software company, following its acquisition by London Bridge. Earlier in his career, Craig worked for Deloitte in both the United Kingdom and United States. Craig has a degree in Accounting and Financial Management from the University of Sheffield. He is also a member of the Institute of Chartered Accountants in England and Wales.
Chief Information Officer
As the Chief Information Officer, Derek links technology to Craneware strategy, developing new capabilities and services, which translate into success for Craneware and its customers.
Derek joined Craneware shortly after it was founded and built the main production system used by the company for orders, product delivery, and installation tracking, and created and managed its support department – consistently recognized by KLAS for excellence. Derek also authored the initial version of Craneware’s first Web-based reference tool, Online Reference Toolkit®, and led design of its Pharmacy ChargeLink® and Supplies ChargeLink® products.
Prior to joining Craneware, Derek worked in local government within the United Kingdom, including serving as development officer (IT) for the finance department of the City of Edinburgh Council. In this capacity, he developed early intranet applications as well as database applications and financial reporting systems that resulted in significant cost savings.
Chief Technology Officer
As Chief Technology Officer, Marty guides the development and delivery of Craneware’s strategic technology roadmap.
With 20 years of experience in product and application development, Marty maintains the health of Craneware’s product delivery culture. Marty’s focus is on building, managing, and leading teams defining and delivering enterprise and customer facing products using cutting-edge technologies.
Prior to joining Craneware, he served as VP of Research and Development at McKesson Health Solutions, where he was responsible for product development across multiple business units spanning a broad spectrum of healthcare payors and providers.
Chief Marketing Officer
Mark provides strategic and operational leadership for Craneware, leading both the marketing and customer experience teams. Mark also leads the corporate development function for US based investor and M&A activities.
Mark received a bachelor’s degree in communications from Tennessee Temple University and a master’s degree in business administration from the University of Georgia.
Prior to joining Craneware, Mark led the customer experience teams at Experian Healthcare. This included all customer delivery services, including implementation and training, reimbursement consulting, client support, account management and central operations. Mark joined Experian in 2011 with the acquisition of Medical Present Value, Inc. (MPV). Additionally, Mark spent eight years with McKesson and 17 years with Lanier Healthcare in a variety of strategic sales, marketing and operations roles.
Executive Vice President, Sales
As Executive Vice President Sales, Seth expertly leads the Sales team, bringing to market Craneware’s superior value cycle suite of solutions and services.
With more than 20 years of healthcare experience across North America serving in a variety of sales leadership roles with firms ranging from Fortune 15 companies to start up organizations, Seth brings in-depth skill in consultative, strategic, and complex sales processes with a history of attracting and retaining talent to develop highly effective selling teams.
Aiding and advising top healthcare organizations in improving their business performance for sustainable long-term success, Seth’s considered knowledge of healthcare business and information technology solutions is respected for providing valuable insights that help healthcare organizations to mitigate risk and improve profitability.
Chief People Officer
As Craneware’s Chief People Officer, Issy drives sustainable growth and facilitates change through a focus on the people at Craneware, building a stronger, more resilient company. Issy is responsible for delivering the human resources and organization development strategies, as well as overseeing facilities management at Craneware.
Issy brings 25-plus years of strategic and operational global HR experience gained across a number of sectors including Technology, BPO, mature FMCG and Financial Services. Key strengths are her breadth and depth of global HR expertise across all facets of HR and OD, especially talent development and acquisition, M&A, change management and global reward strategies.
Most notably prior to joining Craneware Issy worked at CommScope Inc, Wolfson Microelectronics plc and Convergys Corporation in executive HR roles, where alongside delivering the HR agenda, she lead wide-scale change programs to deliver acquisitions, changes in business strategies, and operating models.
Chief Legal Officer
As business partner, counselor, and advisor, Eric plays a critical role in ensuring Craneware’s compliance and governance capabilities. In support of Craneware’s reputation as a trusted partner to hundreds of U.S. hospitals, Eric’s focus is emerging legal issues involving technology, the protection of patient rights, and regulatory compliance.
Eric joined as Craneware’s Chief Legal Officer in October 2017 after serving as the Company’s external general counsel for nine years. Eric’s 20-year legal career is notable for trial work as legal counsel and advisor to companies ranging in size from small technology start-ups to large, publicly-traded companies across numerous sectors, including energy, telecom, healthcare, insurance, and financial services. In support of Craneware’s reputation as a trusted partner to hundreds of U.S. hospitals, Eric’s focus is emerging legal issues involving technology, the protection of patient rights, and regulatory compliance.
Eric was a science major at Harvard before studying law at the University of Miami and the University of Missouri.