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Craneware’s Executive Leadership

Keith Neilson

Chief Executive Officer and member of PLC Board

Co-founder and Chief Executive Officer, Keith ensures Craneware’s values and strategic vision are applied consistently throughout the business to deliver superior performance.

After receiving a bachelor’s degree from Heriot-Watt University, Keith worked in international management, providing sales, marketing, and technical consulting services.

Since its launch in 1999, Craneware has been awarded numerous awards for international achievement, business growth strategy, and innovation under Keith’s leadership. In 2003, Keith was named “Emerging Entrepreneur of the Year 2003” and was a finalist in the 2004 “World Young Business Achiever Award”, winning the Award of Excellence in the Business Strategy category. He received the “U.K. Software & Technology Entrepreneur of the Year Award” from Ernst & Young in 2008 and was the Insider Elite “Young Business Leader of the Year” in 2009.

Keith is an active member of the Young Presidents Organisation (YPO), a syndicate member and Partner in Par Equity LLP, a board member of Code Clan, the Scottish Digital Skills Academy and the Scottish North American Business Council (SNABC). Keith is also proud Patron of the Princes Trust and a Trustee of the Polar Academy, both charitable organizations that work for the benefit of young people.

Craig Preston

Chief Financial Officer and member of PLC Board

As Chief Financial Officer, Craig directs Craneware’s financial operations in both the United Kingdom and United States, drawing upon his significant experience in senior financial roles with private and public technology companies, including those with a multinational presence. His forward thinking and attention to compliance and financial analysis provide the foundation for sound strategic decisions.

Prior to Craneware, Craig was group director of finance and company secretary at Intec Telecom Systems plc. Earlier, he served as corporate development manager at London Bridge Software plc. During his time there, he also held the role of CFO for Phoenix International, a previously NASDAQ-traded software company, following its acquisition by London Bridge. Earlier in his career, Craig worked for Deloitte in both the United Kingdom and United States. Craig has a degree in Accounting and Financial Management from the University of Sheffield. He is also a member of the Institute of Chartered Accountants in England and Wales.

Issy Urquhart

Chief People Officer and member of PLC Board

As Craneware’s Chief People Officer, Issy drives sustainable growth and facilitates change through a focus on the people at Craneware, building a stronger, more resilient company. Issy is responsible for delivering the human resources and organization development strategies, as well as overseeing facilities management at Craneware.

Issy brings 25-plus years of strategic and operational global HR experience gained across a number of sectors including Technology, BPO, mature FMCG and Financial Services. Key strengths are her breadth and depth of global HR expertise across all facets of HR and OD, especially talent development and acquisition, M&A, change management and global reward strategies.

Most notably prior to joining Craneware Issy worked at CommScope Inc, Wolfson Microelectronics plc and Convergys Corporation in executive HR roles, where alongside delivering the HR agenda, she lead wide-scale change programs to deliver acquisitions, changes in business strategies, and operating models.

Derek Paterson

Chief Information Officer

As the Chief Information Officer, Derek links technology to Craneware strategy, developing new capabilities and services, which translate into success for Craneware and its customers.

Derek joined Craneware shortly after it was founded and built the main production system used by the company for orders, product delivery, and installation tracking, and created and managed its support department – consistently recognized by KLAS for excellence. Derek also authored the initial version of Craneware’s first Web-based reference tool, Online Reference Toolkit®, and led design of its Pharmacy ChargeLink® and Supplies ChargeLink® products.

Prior to joining Craneware, Derek worked in local government within the United Kingdom, including serving as development officer (IT) for the finance department of the City of Edinburgh Council. In this capacity, he developed early intranet applications as well as database applications and financial reporting systems that resulted in significant cost savings.

Mark Montgomery

Chief Marketing Officer

Mark provides strategic and operational leadership for Craneware, leading both the marketing and customer experience teams. Mark also leads the corporate development function for US based investor and M&A activities.

Mark received a bachelor’s degree in communications from Tennessee Temple University and a master’s degree in business administration from the University of Georgia.

Prior to joining Craneware, Mark led the customer experience teams at Experian Healthcare. This included all customer delivery services, including implementation and training, reimbursement consulting, client support, account management and central operations. Mark joined Experian in 2011 with the acquisition of Medical Present Value, Inc. (MPV). Additionally, Mark spent eight years with McKesson and 17 years with Lanier Healthcare in a variety of strategic sales, marketing and operations roles.

Seth Droe

Chief Revenue Officer

As Chief Revenue Officer, Seth expertly leads the Sales team, bringing to market Craneware’s superior value cycle suite of solutions and services.

With more than 20 years of healthcare experience across North America serving in a variety of sales leadership roles with firms ranging from Fortune 15 companies to start up organizations, Seth brings in-depth skill in consultative, strategic, and complex sales processes with a history of attracting and retaining talent to develop highly effective selling teams.

Aiding and advising top healthcare organizations in improving their business performance for sustainable long-term success, Seth’s considered knowledge of healthcare business and information technology solutions is respected for providing valuable insights that help healthcare organizations to mitigate risk and improve profitability.

Eric Carter

Chief Legal Officer

As business partner, counselor, and advisor, Eric plays a critical role in ensuring Craneware’s compliance and governance capabilities. In support of Craneware’s reputation as a trusted partner to hundreds of U.S. hospitals, Eric’s focus is emerging legal issues involving technology, the protection of patient rights, and regulatory compliance.

Eric joined as Craneware’s Chief Legal Officer in October 2017 after serving as the Company’s external general counsel for nine years. Eric’s 20-year legal career is notable for trial work as legal counsel and advisor to companies ranging in size from small technology start-ups to large, publicly-traded companies across numerous sectors, including energy, telecom, healthcare, insurance, and financial services. In support of Craneware’s reputation as a trusted partner to hundreds of U.S. hospitals, Eric’s focus is emerging legal issues involving technology, the protection of patient rights, and regulatory compliance.

Eric was a science major at Harvard before studying law at the University of Miami and the University of Missouri.

Lidia Rodriguez-Hupp

Chief Customer Officer

Lidia Rodriguez-Hupp brings more than 18 years’ experience in 340B software and program maintenance, and six years in various staff positions within the US House of Representatives, to her position as Chief of Corporate Initiatives, 340B Compliance Officer and Senior Vice President. Lidia currently serves as an Advisory Board Committee Member for IPMI’s Healthcare Law & Compliance Institute, where she is instrumental in helping to shape program content.

Kim Jacques

Chief Technology Officer

Kim Jacques, Chief Technology Officer, has spent more than 35 years in the IT field. Prior to her role at Sentry, Kim served in roles such as chief information officer and IT director for national companies both large and small. Her experience has included global implementation of BPM, CRM, BI and DW solutions, data center scaling, and merger and acquisition support. Throughout her career, Kim has ensured regulatory compliance and delivered customer-focused IT services through innovative technology integration and successful leadership of diverse global and virtual teams. Kim has been published in technology magazines Sync and In$urance CIO Outlook and speaks regularly at educational institutions to inspire women to pursue IT careers. Kim is responsible for Sentry’s entire data infrastructure, technical client support, and overseeing and executing innovative IT improvements. She holds an undergraduate degree in business from the University of Virginia and earned her MBA from Boston University.

Tara Hanuscak

Chief Transformation Officer

Tara Hanuscak, PharmD, MS is changing health care delivery one business segment at a time. While serving as the Pharmacy Business Director at OhioHealth, she assembled and led a team who dramatically changed the way pharmacy finance, revenue cycle, supply chain and analytics were done, driving $70M favorable budget variance in one year. She eventually moved outside of pharmacy, working with the Chief Strategy and Transformation Officer and harnessing her skills for turning talk into action to solve big problems in the areas of retail health, strategic pricing and managing care coordination for chronic conditions. Tara currently leads the Business Transformation function at Craneware. The Transformation team partners with internal customers to boost our high performing learning organization, remove friction and blaze new trails so that we efficiently achieve what was once out of reach. Tara received her Master of Science in Health-System Pharmacy Administration and Doctorate of Pharmacy from The Ohio State University.